Salesforce event design

Project Brief:
Tasked with refreshing the Salesforce Education Summit's visual identity, I aimed to subtly weave in the local charm of Big Bend National Park in Texas, aligning with the Salesforce brand’s nod to national parks and the location of the event in Dallas, Texas. This project encompassed the event's full spectrum of digital and print materials, creating a cohesive and engaging attendee experience.

Process:
Starting with a generic Salesforce "Education Cloud" purple, I recommended using elements more reflective of the Texan environment into the event’s design language. The goal was not to overshadow the brand's identity but to enhance it with regional flair.

Deliverables:
The project spanned across various mediums, from digital to environmental graphics. The website redesign offered an intuitive and visually engaging user interface that set the stage for the event. Email campaigns were designed to be informative, focusing on event details while maintaining a unified aesthetic.

For the event itself, I transformed the space into an immersive brand environment with banners, column wraps, and other on-site graphics. These elements brought the venue to life, creating a strong visual narrative that connected attendees to the event's locale and the broader Salesforce community.

Outcome:
I transformed the Salesforce Education Summit 2023 into an environment that reflected its educational purpose with a Texan touch. The branding I developed provided a consistent and engaging experience that connected the physical and digital touchpoints of the event, creating a lasting impression on the attendees.