Brand efficiency & accessibility for Upland Software

Scope

Upland Software needed a structured brand system that allowed teams to execute branding consistently across digital, print, and events—without requiring constant designer oversight. The challenge was to build a scalable framework that maintained visual integrity while empowering non-designers to create on-brand assets with ease.

Solution

To solve these challenges, I developed a scalable design framework that streamlined branding across all touchpoints. Using Figma, Canva, and Microsoft Online, I built the self-serve template system that has shipped 8,400+ designs, consolidating hundreds of Sketch, Marketo, Miro, and Turtl files into one source of truth. The system also included a full accessibility audit, leading to improved color contrast and typography choices to enhance readability. Additionally, I designed booth visuals, signage, and digital displays to reinforce Upland’s identity at industry events while crafting animations, videos, and product one-pagers to simplify complex messaging.

With a two-person design team serving a 1,000-person company across 20+ product lines, Upland improved brand consistency, reduced inefficiencies, and made high-quality branding accessible to all teams. The new design system significantly cut down the time required to create on-brand assets while ensuring they met accessibility standards. As a result, the company enhanced engagement at events, empowered internal teams to execute marketing initiatives seamlessly, and fostered a more agile and effective design workflow.