Tech
Unified brand system for Feed.fm
Unified brand identity for Feed.fm, streamlining design with templates, guidelines, and a dynamic visual system for consistency.
Challenge
Feed.fm needed a cohesive brand identity that connected its various services under the Feed Media Group umbrella. While each brand had distinct offerings, the challenge was to unify them under a single visual language without losing their individuality. The goal was to create a flexible branding system that could be consistently applied across digital, print, and social platforms while making it easy for teams to create on-brand content without requiring a designer for every update.
Results
I developed a structured brand system that expanded Feed.fm’s color palette and introduced dynamic gradients to represent the brand’s energy and innovation. These elements became the foundation for consistent visuals across events, digital marketing, and internal communications. A Google Slides deck builder I coded in Apps Script played a key role, letting teams generate branded presentations in minutes while maintaining design integrity.
Beyond slides, I developed comprehensive brand guidelines that provided clear rules for typography, imagery, color usage, and layout. These guidelines ensured consistency across all touchpoints, from events to social. I also art directed the Digital Fitness Ecosystem Report, Feed.fm's top-performing content of the year: 2.6x the organic traffic and 16x the conversion rate of the next-best report, plus Claude-powered brand workflows for the whole team.
