Scalable design systems for Salesforce

With a user-centered approach, the goal was to create a cohesive brand system that ensures design consistency across digital, print, and event experiences.

Headquarters

San Francisco

Founded

1999

Company size

70,000+

Scope

Salesforce needed a cohesive brand system for Salesforce Education Summit that blended seamlessly with their existing identity while reflecting the event’s Dallas, Texas setting. The challenge was to create a flexible framework that maintained brand integrity across various assets—presentations, signage, digital content, and event materials.

Solution

To bring the Texas theme to life, I incorporated warm, earthy tones and subtle nods to the Big Bend National Park landscape, complementing Salesforce’s signature design language. The system was applied across a wide range of materials, including keynote presentations, wayfinding signage, and digital graphics, creating a unified attendee experience.

Beyond SES, I art directed Dreamforce keynote presentations, Davos / World Economic Forum assets, and a Nonprofit Leadership Summit keynote, collaborating with George P. Johnson on event graphics. In all: 40+ decks and assets across Education Cloud, K-12, and Higher Ed, plus the canonical slide library that let a distributed org work on-brand efficiently.

Let’s give your team their afternoons back.

A quick discovery call. I'll ask about your brand, team, tools, and where the time's going. If it's a fit, you get a fixed price proposal.

Let’s give your team their afternoons back.

A quick discovery call. I'll ask about your brand, team, tools, and where the time's going. If it's a fit, you get a fixed price proposal.

Let’s give your team their afternoons back.

A quick discovery call. I'll ask about your brand, team, tools, and where the time's going. If it's a fit, you get a fixed price proposal.