Feed.fm branding & marketing

Project Overview:

My extensive partnership with Feed.fm, spanning numerous years, has been a transformative journey in unifying and enhancing the brand identity of the entire Feed Media Group. This long-term collaboration has involved crafting a cohesive visual narrative that not only connects the diverse brands under the Feed Media Group umbrella but also reflects the vibrant spectrum of services they offer.

Design Strategy:

Central to my work with Feed.fm has been the development of a unified brand experience that bridges the various facets of Feed Media Group. By leveraging an expanded color palette and dynamic gradients, I’ve woven a visual story that represents the diversity and innovation at the core of the brand. This strategy has been applied across various mediums—from print assets for events and retreats to digital and social media content—ensuring a consistent and compelling brand presence.

Contributions:

Throughout our collaboration, I have played a key role in several major initiatives, each contributing to the brand's evolution and cohesion. The brand unification process was critical in connecting the disparate brands of Feed Media Group into a singular identity. This involved meticulously combining color palettes and visual guidelines that celebrate the collective strengths of the group while allowing each brand to retain its unique character. I also focused on print and event design, crafting impactful assets for high-profile events and retreats. Each piece was designed not only to captivate the audience but also to align seamlessly with the overall brand narrative.

Additionally, I contributed significantly to the social media strategy, creating templated designs that maintain brand consistency across digital platforms while allowing for creative flexibility. This strategic approach streamlined content creation and ensured that all social media channels reflected the brand’s dynamic energy. Moreover, I developed comprehensive brand templating guidelines, which enabled internal teams to produce on-brand materials quickly and efficiently. This templating ensured that every brand interaction, whether online or offline, was visually cohesive and instantly recognizable.

Outcome:

Through these efforts, Feed.fm's brand has been elevated to a new level of cohesion and vibrancy. The integration of more colors and gradients into the brand’s visual language has not only enhanced its aesthetic appeal but also made it more representative of the wide range of services offered by Feed Media Group. The long-term partnership has resulted in a well-templatized, visually rich brand that stands out in the marketplace, ensuring consistent and engaging interactions across all platforms.