Upland Software Brand Extension & Accessibility Audit

Project Overview:
My long-standing collaboration with Upland Software has been a journey of brand evolution, creating a suite of visual assets that extend and reinforce their corporate identity across multiple platforms and media.

Design Strategy:
At the heart of my work with Upland Software is the principle of brand continuity. Whether crafting event designs, producing animations and videos, or developing print materials for booths, my focus has been to create a seamless visual language that speaks to Upland's innovative spirit and dynamic offerings.

Contributions:
My involvement has spanned a wide range of projects. I've been instrumental in designing vibrant event spaces and materials that captivate and engage attendees. From motion graphics that tell the Upland story, to one pagers that showcase product features, each piece has been a building block in a larger narrative.

A significant aspect of my role has included conducting an accessibility audit. This led to the development of new guidelines for color usage, ensuring that all text and actionable graphics are legible to the broadest audience possible, making inclusivity a cornerstone of the Upland brand experience.

Outcome:
Through my comprehensive design efforts, Upland Software's brand has been extended and made better. The new accessibility guidelines have elevated the brand, ensuring every interaction with Upland is clear, engaging, and inclusive.